Dining halls at USC close at 10 p.m., and most of the restaurants at Tutor Campus Center close at 8 or 9 p.m. Many students were excited to have a dessert place on campus, especially one that stays open late. “I just saw it opened recently and it was Insomnia Cookies, so I wanted to go check it out.” “I just saw that really long line outside in the Village and I was curious what the shop was,” said Karwal, a sophomore majoring in business administration. The long line outside the store Tuesday night intrigued Anay Karwal, who decided to try it out the next day. The soft opening on Tuesday drew in crowds of students, offering a “buy one, get two cookies free” deal. Since then, it has grown into a popular bakery featuring delivery options and a wide array of desserts. Insomnia Cookies started in a University of Pennsylvania college campus dorm room. “Their cookies and ice cream are loved by students and the broader community at many universities,” wrote Wilson in a statement to the Daily Trojan. Insomnia Cookies expressed interest in coming to USC Village for several years, according to Brian Wilson, the executive director for Real Estate Development and Leasing, University Real Estate. The store, located where Baked Bear used to be, sells cookies, brownies, ice cream, milk and more. The new Insomnia Cookies location in USC Village celebrated its grand opening Saturday night, as students in pajamas lined up outside to receive free six-packs of cookies with any purchase. to 3 a.m., the grand opening was “PJ Party” themed, offering a free six-pack of cookies with any purchase to customers who came dressed in pajamas. “I wouldn’t say it was the best use of hours, but I think it was easy to talk to people and meet new people.”įrom 8 p.m. “I got to spend time with my friends at least,” said Katelyn Hsu, a freshman majoring in human biology who waited for four hours to place orders for herself and her suitemates. The long-anticipated grand opening drew hundreds of students, with many waiting more than four hours - some sitting in chairs with groups of friends, others playing “milk pong” or sparring in an impromptu chess game - as they anticipated warm snickerdoodle, chocolate chunk and “deluxe confetti” cookies.Īs the clock struck and passed 2 a.m., the excitement of hundreds of students continued to ring throughout USC Village, each waiting for their opportunity to bring home cookies for themselves or grateful roommates. Wrapping around USC Village square, the line for Insomnia Cookies’ grand opening Saturday night was sprinkled with students in onesies, draped in blankets or donning slippers, all eager to spend their dough on cookies. Cookie kinds include chocolate chunk, snickerdoodle, oatmeal raisin and sugar. The soft opening Tuesday invited long lines of students waiting for a buy one get two free cookie deal.
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